Talk 2025

This year’s in-depth focus addressed specific and highly relevant issues on the contemporary art agenda.

Today is not Today: immersive artist experiences for VR headsets
In the conversation between Marco Senaldi and Valerio Borgonuovo, the project “Today is not Today” is presented — a digital platform for art and art education, featuring immersive and interactive artist experiences designed for VR headsets.
The first two experiences entering the platform inaugurate a section dedicated to unfinished or never-realized projects of the Italian artistic avant-garde of the 20th century.
Developed by the creative agency Scena Urbana, which holds ownership of the project, they are respectively “Il Tempio. La nascita dell’Eidos” (1971–2025) by Vincenzo Agnetti and Paolo Scheggi, and “Il labirinto” (1960 – ca. 2025) by Piero Manzoni.
The conversation hosted by Roma Arte in Nuvola offers the opportunity to learn about the project’s philosophy, genesis, discoveries, and future perspectives from Marco Senaldi, philosopher and media theorist as well as creator and artistic director of the project, and Valerio Borgonuovo, project manager and research coordinator.

Participants:
Valerio Borgonuovo
Marco Senaldi

Young Collectors: Who are they and how do they act?
A recent study conducted by the marketplace Avant Arte reveals that 88% of a sample of 3,100 young international collectors wish to donate more to museums — which they consider irreplaceable institutions for the preservation, education, and promotion of art.
The same study shows that the vast majority of the sample has the means to do so and that they donate not to flaunt a supposed status, but because they believe in the value of museums.
While fully supporting the museum’s mission, they nevertheless expect museums to play a more active role in engaging younger audiences and promoting more live events and experiences — an interesting finding in an age dominated by virtual interactions, where social media engagement also plays an active role in collecting practices.
The Italian reality only partially reflects this scenario. Museums are relatively few, and new collectors are not very numerous either. In fact, among various cahiers de doléances, the art market often laments the slow generational turnover in collecting.
This talk, presented at the fifth edition of Roma Arte in Nuvola, focuses precisely on young Italian collectors — exploring who they are, how (and if) they differ from foreign collectors, their relationship with institutions (especially museums), what collecting means to them, what value it holds, and what methods they adopt that may distance them from museums. And finally, what distinguishes them — if anything — from the previous generation.

Participants:
Mirko Bizzaglia
Andrea Vittoria Giovannini
Luca Lo Muzio
Lorenzo Perini Natali

LISTEN WHO’S TALKING!
Watch who performs — and then listen. To understand why they made that particular choice which, at first glance, may seem strange or incomprehensible.
Hearing artists speak firsthand about their work is a privilege — and a gift — that only contemporary art can offer. Because only contemporary art allows a direct relationship with the living artist. Being in front of and within their work is, therefore, the best way to approach art, to lift that veil of mistrust or even fear often felt toward the most innovative artistic languages, such as performance art.
This is the wonderful opportunity that Roma Arte in Nuvola offers its audience.
On Sunday afternoon, closing this year’s rich performance program, visitors will have the chance to hear directly from the participating artists about the meaning behind their choices, the significance of certain gestures, and the essence of their actions.

Participants:
Sonia Andresano
Alix Boillot
Marilisa Cosello