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Rethinking Rome. AND BEYOND

With the return to the Capital of an event that aims to be a vehicle for the encounter between Modern and Contemporary Art, as well as for discovering the latest trends in visual art, it is necessary to discuss Rome’s role, and what it could be in the near future on the international art system scene.
A city with a strongly international core, Rome has always bewitched the imagination of artists who have made this compulsory stop on yesterday’s and today’s Grand Tour, maintaining in its DNA a major force of attraction, associated with a series of institutions for the training of creative people and the promotion of today’s art. Rome, with its Academies and foreign Cultural Institutes – so significantly present only in this city – maintains a dynamic intellectual relationship with countries both near and far from Italy, from Japan to the United States, via Egypt and Brazil. 
Moreover, for much of the second half of the twentieth century, Rome was the breeding ground for currents and movements that revolutionized the approach to art today, paving the way for what have become “schools”. We are talking about artists such as Jannis Kounellis (a Greek who arrived in Rome in 1960) and his 12 live horses at Fabio Sargentini’s Attico; Tano Festa or Franco Angeli’s ability to transform Roman symbols into universal Pop Art manifestos; Fabio Mauri, a pioneer of a reinterpretation of Italian political events through art; the experiences of the La Tartaruga or La Salita galleries and then of the Pieroni Gallery, which enabled a development of the most luminous avant-garde that still appears extremely fascinating today. 

In more recent years, the experiences of Public Art, the desire to rewrite the identity of the suburbs through contemporary art, the birth of a number of private foundations which, in turn, have contributed to further defining the cultural profile of the art in Rome. Last but not least, the museums, not only the MAXXI and the MACRO, but also that small galaxy of institutions that come under the Capitoline Superintendency. 

As we all know, Rome is “imaginary”, thanks to fashion and above all to cinema, which has given us powerful and poetic images, masks that have become immortal, and jokes that still have a cathartic effect. From the epic colossals made in the Cinecittà studios to Paolo Sorrentino’s “The Great Beauty”, passing through the faces lent to Italian stories by actors Mastroianni, Sordi, Gassman and Nanni Moretti, the image of Rome is sculpted in the perception of each of us, capable of constructing our own ‘movie’, using the favorite ingredients found in this unique human and cultural landscape.
Considering this, it is necessary to question, and at the same time highlight, Rome’s potential as a place of art production, collecting, and as a market open not only to the rest of the country, but also to the Mediterranean and European areas, as well as to places that have always had a dialogue with Italy. 

A series of talks, therefore, to recount Rome’s identity through its institutions, both public and private, also from a “different” point of view, trying to understand how to structure today a “Rome System” that can be competitive (and could be highly so, given the premises). 

Without forgetting the identity of a fair and its core: collecting and communication. A talk will focus on the delicate knot that binds art to communication systems, today largely redescribed by the presence of the internet and social networks – and to the indispensable knowledge and tools, in terms of law and taxation, related to the sale and purchase of works that allow to reach careful and aware collectors. 

 

schedule

Friday 19 November

ART IN ROME: A PUBLIC AND PRIVATE AFFAIR (part one)
from 11:30 am to 1:30 pm

With the only Italian state museum dedicated to the arts of the 21st century and other significant public institutions, in the last two decades Rome has also seen the establishment of many foundations linked to collecting, as well as the birth of new collaborations with private entities and the presence of foreign academies. Two talks will focus on the interventions, problems and synergies that have emerged in the Capitoline cultural scene, looking to the future. 

11:30 AM – 12:30 PM
Moderator Guglielmo Gigliotti, Il Giornale dell’Arte
Speakers
Joelle Comé, Director of the Swiss Institute Rome, Milan, Venice, Palermo
Umberto Croppi, President Quadriennale Rome
Lindsay Harris, Andrew Heiskell Arts Director, American Academy in Rome
Maria Vittoria Marini Clarelli, Superintendent of Cultural Heritage of Roma Capitale
Anna Mattirolo, Scuderie del Quirinale/MiC
Francesco Nucci, VOLUME! Foundation

12:30 PM – 1:30 PM
Moderator Paola Ugolini, Independent curator
Speakers
Beatrice Bulgari, President of the In between art film Foundation
Giovanni Giuliani, Giuliani Foundation
Margherita Guccione, Director MAXXI ARCHITECTURE
Bartolomeo Pietromarchi, Director MAXXI ART
Sam Stourdzé, Artistic Director of Villa Medici
Carla Subrizi, Baruchello Foundation

words of the artist
gian maria tosatti in conversation with ludovico pratesi
from 3:00 pm to 3:45 pm

The conversation focuses on the challenges of contemporaneity faced by artists in the current delicate historical moment.
Curated by Ludovico Pratesi and Marco Bassan, the conversations are dedicated to the thoughts of three artists who offer a vision of restarting after the pandemic, analyzing issues such as the evolution of the art system in relation to the digital age, the condition of isolation of 2020 and its effects on the creative dimension, their conception of artistic work, and their relationship with the market, collecting and the public. 

THE ART MARKET BETWEEN LAW, TAXATION AND THE NFT NOVELTY
from 4:00 pm to 5:30 pm

What does it mean to collect in a country where VAT is the highest in Europe? What tools can be used to protect oneself and, at the same time, to avoid running into borderline situations with respect to legality? 
What challenges await the art market in the face of the rapid rise of NFT? 
A panel of experts will present their experiences and knowledge on the subject.

Moderator Virginia Montani Tesei, Montani Tesei Law Firm – art law expert
Speakers
Franco Dante, Studio Dante e Associati, Turin, Chartered Accountant, expert in art taxation
Francesco Graziadei, Graziadei law firm, Rome, expert in intellectual property and founder of the photography prize of the same name
Maria Grazia Longoni, LCA Studio Legale, Milan, expert in art law and curatorship of the sale of collections
Massimo Sterpi, Gianni & Origoni law firm, Rome, expert in intellectual property and art law

Saturday 20 November

ART IN ROME: A PUBLIC AND PRIVATE AFFAIR (PART TWO)
from 11:30 am to 1:00 pm

Not only state and municipal museums. Rome is one of the richest cities in Italy in terms of Fine Arts Academies and private associations and foundations promoting contemporary art. What relations are established between these different cultural centers? Is it possible to speak of a ‘network’ where each of the subjects maintains its own profile and where, indeed, the different identities bring value? The main players have the floor.

Moderator Guglielmo Gigliotti, Il Giornale dell’Arte
Speakers
Andrea Bruciati, Director of Villa Adriana and Villa d’Este
Laura Gabrielaitytė-Kazulėnienė, Cultural Attaché of the Lithuanian Embassy in Italy
Dora and Mario Pieroni, founders of the cultural associations Zerinthya, RAM and No man’s land 
Cesare Pietroiusti, Artist and President of Palaexpo 
Federica Pirani, Responsible for the programming of exhibition activities of the Soprintendenza Capitolina
Silvia Simoncelli, Head of Education – Rome, NABA, Nuova Accademia di Belle Arti  
Marcello Smarrelli, Curator Fondazione Memmo per l’Arte Contemporanea 

words of the artist
gian maria tosatti in conversation with ludovico pratesi
3:00 pm

ART AND COMMUNICATION: NEW MEDIA, SOCIAL MEDIA AND PUBLISHING
from 4:00 pm to 6:00 pm

Printed magazines, online magazines, blogs, Facebook, Instagram and now Tik Tok, the new entry that seems to be beating all competitors with self-turned video clips: art communication (like that of a trade fair) is increasingly complex and fierce. What are the survival strategies in this vast field where the most persuasive or scandalous seems to win out? What happens to in-depth analysis, criticism and the very idea of art when it is played out to the tune of claims shorter than a text message? Speakers include some of the personalities who, over the years, have stood out for having ridden this wave with different styles.

Moderator Matteo Bergamini, Director of Exibart
Speakers
Alessandro Allemandi, Managing Editor of Giornale dell’Arte
Elena Bordignon, Director of Atp Diary
Paolo Conti, Corriere della Sera columnist
Sabrina Donadel, journalist and television presenter
Massimiliano Tonelli, Director of Artribune

presentation of claudio orlandi's book ultimate landscapes
4:00 pm

Stand G47 at Galleria Gallerati will host the presentation of Claudio Orlandi’s book “Ultimate Landscapes” produced by the City of Milan on the occasion of his solo exhibition last July at the Casa della Memoria, curated by Alessia Locatelli.

Sunday 21 November

AN OPEN SPACE FOR THE "ROMa città aperta" PROJECT
from 11:30 am to 1:30 pm

11:30 AM – 12:30 PM
Roma città aperta, a Nomas project, curated by Raffaella Frascarelli and Sabrina Vedovotto, aims to bring the public closer to the arts.
Usually private places, the artists’ studios open their doors to become spaces for sharing and participation where the public can discover how artistic research is born and takes shape. Completely free of charge and non-profit, this process opens new relational experiences of active citizenship, enhancing the living heritage of contemporary artists in order to positively redesign the country’s future beyond the present pandemic situation.
In partnership and co-production with Accademia di Belle Arti di Roma and under the supervision of Monkeys VideoLab, a docufilm is dedicated to each artist. All docufilms in Italian and subtitled in English are accessible to national and international audiences from the Nomas Foundation YouTube channel.

12:30 PM – 1:30 PM
Meeting with Danilo Ruggiero of Untitled Association who presents the project Hybrida Tales, a survey of independent spaces on a national scale.

WORDS OF THE ARTIST
ALESSANDRO PIANGIAMORE IN CONVERSATION WITH LUDOVICO PRATESI
3:00 pm

INFLUENCES OF ITALIAN ART ON ISRAELI ART
ERMANNO TEDESCHI IN CONVERSATION WITH GIDEON OFRAT
from 11:30 am to 1:30 pm

Art critic and philosopher, an expert on Israeli art history, Ofrat will present some examples of significant dialogues between Israeli artists and Italian art from the Renaissance to the present day, including Michelangelo and Leonardo da Vinci, Mario Sironi, Morandi, Guttuso and Paladino.

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